A powerful method of SEM is remarketing. Remarketing basically re-advertises a product or service message to a customer who has already engaged the company’s website. It is a top-of-mind approach that ensures repeated advertising exposure to individuals who have already engaged specific content.
Consumers often don’t make quick decisions online. They ‘sit on the fence.’ Remarketing allows advertisers a way to engage those potential customers with continued brand awareness or to provide a message as an additional incentive to the customer.
Good remarketing campaigns capture missed business, and are generally very affordable. Remarketing can be applied to anyone that visits a website.
Remarketing is a powerful, but often misunderstood, aspect of online advertising efforts. BlueRally Marketing knows the pitfalls, and how to craft messages for the best results.